Email marketing strategies that maximise ROI & Get better results from email marketing using a more strategic approach
Some have said “email marketing is dead” with the growth in social media marketing. Far from it! Benchmarks comparing digital channels show that email remains one of the most effective methods of customer communications.
But, there are lots of decisions need to form a strategy, for example: “How should we segment and target our emails“; “What frequency should we use?“; “How do improve delivery?” and most challenging, “How can we keep our email subscribers engaged and active?“.
Maximising your email campaigns
Newsletter Design & Maintenance
- Realise the importance of good data
- Compliment email strategies with SMS
- Optimise for mobile
- Measure success – long and short term goals
- Merging online and offline channels
- Integrate email and social media
- Immediate response to clients’